[Program Overview]
This program is a three-day K-Culture field trip designed to experience the history, traditional culture, and cuisine of Jeonju.
Participants will explore Jeonju’s heritage through historical sites such as Deokjin Park and Gyeonggijeon Shrine, while also experiencing both modern and traditional lifestyles through visits to Jeonju Nanjang (a retro-style theme park) and a hanbok (traditional Korean attire) experience in Jeonju Hanok Village (a village of traditional Korean houses).
In addition, participants will take part in hands-on culinary activities such as making traditional yugwa (a traditional Korean rice puff snack), handmade choco pies (a popular Korean dessert snack), and Jeonju bibimbap (rice mixed with vegetables and toppings). Through these activities, participants will experience a variety of traditional K-food by engaging all five senses.
[Schedule]
April 17 (Fri) – April 19 (Sun), 2026
- Departure: April 17, 10:53 AM, Yongsan Station
- Return: April 19, 6:49 PM, Yongsan Station
[Main Itinerary]
Day 1
- Deokjin Park
- Gyeonggijeon Shrine
- Traditional yugwa making experience
Day 2
- Jeonju Nanjang
- Handmade choco pie making experience
- Jeonju Hanok Village (Hanbok rental experience)
- Jeonju Nambu Market
Day 3
- Korean Cuisine Archive
- Jeonju bibimbap cooking experience
- Hanji making experience
[Missions & Submission Requirements]
Mission 1. Jeonju Nambu Market Mission (April 18, Dinner)
Task: Create a short-form video introducing two distinctive street foods from Jeonju Nambu Market
Mission 2. Jeonju Bibimbap Mission (April 19, Lunch)
Task: Create a short-form video introducing three recommended ingredients after completing the bibimbap cooking experience
[Video Requirements]
- Format: Short-form video (e.g., YouTube Shorts, Instagram Reels, TikTok)
- Daily Upload (Required): Upload at least one video per day (minimum 3 videos)
- Mission Participation (Optional): Participants may submit one video for each mission (up to 2 additional videos)
- Hashtags (required): #sensesofkculture #2026맛멋쉼 #k_food #jeonju
- Account Tag (required): @bemykorea
[Evaluation & Awards]
- Nambu Market Mission: Most Unique Street Food Award
- Bibimbap Mission: Most Delicious-Looking Video Award
- Overall: Top Viewed Video Award
*Evaluation will be based on content originality, visual quality, and audience engagement (e.g., views).
[Prize]
- Jeonju Kakao Friends Limited Keyring (awarded to three participants)
[Contact]
- thesenseofkculture2026@gmail.com
[Program Overview]
This program is a three-day K-Culture field trip designed to experience the history, traditional culture, and cuisine of Jeonju.
Participants will explore Jeonju’s heritage through historical sites such as Deokjin Park and Gyeonggijeon Shrine, while also experiencing both modern and traditional lifestyles through visits to Jeonju Nanjang (a retro-style theme park) and a hanbok (traditional Korean attire) experience in Jeonju Hanok Village (a village of traditional Korean houses).
In addition, participants will take part in hands-on culinary activities such as making traditional yugwa (a traditional Korean rice puff snack), handmade choco pies (a popular Korean dessert snack), and Jeonju bibimbap (rice mixed with vegetables and toppings). Through these activities, participants will experience a variety of traditional K-food by engaging all five senses.
[Schedule]
April 17 (Fri) – April 19 (Sun), 2026
- Departure: April 17, 10:53 AM, Yongsan Station
- Return: April 19, 6:49 PM, Yongsan Station
[Main Itinerary]
Day 1
- Deokjin Park
- Gyeonggijeon Shrine
- Traditional yugwa making experience
Day 2
- Jeonju Nanjang
- Handmade choco pie making experience
- Jeonju Hanok Village (Hanbok rental experience)
- Jeonju Nambu Market
Day 3
- Korean Cuisine Archive
- Jeonju bibimbap cooking experience
- Hanji making experience
[Missions & Submission Requirements]
Mission 1. Jeonju Nambu Market Mission (April 18, Dinner)
Task: Create a short-form video introducing two distinctive street foods from Jeonju Nambu Market
Mission 2. Jeonju Bibimbap Mission (April 19, Lunch)
Task: Create a short-form video introducing three recommended ingredients after completing the bibimbap cooking experience
[Video Requirements]
- Format: Short-form video (e.g., YouTube Shorts, Instagram Reels, TikTok)
- Daily Upload (Required): Upload at least one video per day (minimum 3 videos)
- Mission Participation (Optional): Participants may submit one video for each mission (up to 2 additional videos)
- Hashtags (required): #sensesofkculture #2026맛멋쉼 #k_food #jeonju
- Account Tag (required): @bemykorea
[Evaluation & Awards]
- Nambu Market Mission: Most Unique Street Food Award
- Bibimbap Mission: Most Delicious-Looking Video Award
- Overall: Top Viewed Video Award
*Evaluation will be based on content originality, visual quality, and audience engagement (e.g., views).
[Prize]
- Jeonju Kakao Friends Limited Keyring (awarded to three participants)
[Contact]
- thesenseofkculture2026@gmail.com