PROGRAM NOTICE

[K-SUUL] 2024 The Senses of K-Culture 3rd Session

2025 맛멋쉼 오감만족 K-컬처
2024-07-04

Discover and brew a variety of Korean tranditional drinks, from makgeolli to local liquors! We invite foreign diplomats and foreign correspondents to experience and share the unique value of Korean traditional liquor.

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About PROGRAM

Offering a diverse range of K-culture experiences across various genres where participants, primarily foreigners in Korea, can experience the "flavor, style, rest" of Korea through their senses. 

Participants will help spread Korean culture by creating content such as YouTube vlogs, Instagram, Facebook posts, etc. 

This event is organized by the Ministry of Culture, Sports and Tourism, and hosted by Arirang TV.


About EVENT  

📌Title: <2024 The Senses of K-Culture> 3rd Session 'K-SUUL'

📌Date: July 30, 2024 (Tues) 9 AM - 6 PM / Subject to change

📌 Program Highlights:

■ Pocheon Sansawon: ① Traditional liquor museum tour, ② Explore Sansawon Brewery and its Korean-style distilled fermentation method

■ Yeoncheon Brewery: ① Making Yulmoo Dongdongju & lectures on regional liquors, ② Brewery tour

■ Sundubu Ssambap Meal: 14-dish Korean meal made from Pocheon-grown agricultural products


* Detailed program and event information will be sent to selected participants.

* The program schedule is subject to change & Please check the menu.

* Group bus transportation will be provided, departing from Seoul and traveling together.


Conditions 

- Share content on personal social media channel: YouTube vlogs, Instagram Reels, photos, etc.

- Creators: YouTube vlogs and short-form videos


* To give others a chance to participate, please apply only if you are able to attend.


Eligibility 

- Diplomatic representatives in Korea (or embassy staff) ㅣ Foreign correspondents

- Video content creators


* Each applicant may bring one accompanying person to participate.


Benefits

- Visit Korea's leading traditional liquor-making facility

- Experience brewing traditional liquor

- Network with other diplomats and journalists

- Two types of traditional liquor souvenirs provided


How to apply  

■  Submit your information via The QR Code on the poster 

■  Apply URL: https://forms.gle/caYiabNwaQer8BWv8


Application Period & Participant Announcement

- Application period:  ~ July 17, 2024 (Wednesday) 23:59 PM  

- Participant announcement:  July 19, 2024 (Friday)

- Selected participants will be individually contacted and invited (via email or text message).


* The application period and participant announcement schedule are subject to change depending on circumstances.


[Inquiries] (e-mail) livelbiz@gmail.com  



About 'POCHEON SANSAWON'

POCHEON SANSAWON is Korea's first traditional liquor museum, focusing on Gayangju as its main exhibit. It features a splendid array of large distillation vessels for aging traditional liquors in Sansajungwon Sewollang. Visitors can sample the famous Saengju of Baesangmyun Brewery and various other liquors, making it a popular traditional liquor gallery among foreigners as well. 

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About 'YEONCHEON BREWERY'

YEONCHEON BREWERY is a traditional liquor brewery in Yeoncheon that uses locally grown glutinous barley, a regional specialty, as its main ingredient. It employs natural fermentation methods, offers healing agriculture education, and hosts brewing experience programs.  

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Apply Now for Korean 'SUUL' <POCHEON SANSAWON & YEONCHEON BREWERY Tour>!

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